A Day in the Life of Bob Bull, CEO of RoyaleLife

Robert Bull started his career working in his family’s drug store in Muskegon, Michigan. Bull leveraged his business acumen to create Palace Resorts, a vacation destination for teenagers and their families, in Grand Haven, Michigan. The business thrived, and Palace Resorts merged with RoyaleLife in 2013.

According to a New York Times interview, Robert Bull first became interested in real estate when he started home flipping in the 1980s. He went on to buy ten rental properties and purchased the right-of-way for a railroad to build more. At the same time, he co-founded Palace Resorts, which is now one of the largest single-family vacation rental properties in the Great Lakes Bay Region.

The CEO of RoyaleLife has achieved success at building adaptive reuse properties, making them more profitable and sustainable. He previously served as the CEO of Ballet Austin and, prior to that, served as the President of Montecito Bank & Trust, holding senior roles there for 30 years. In addition, Robert Bull is a past president of the Greater Austin Chamber of Commerce and has operated on different boards of several non-profit organizations. He received his B.S. from The University of Texas at Austin and has a Business Administration master’s from the J. Mack Robinson College of Business at the University of Georgia.

Bull’s firm developed Hollywood Park Village, a nine-building townhouse community in Woodland Hills, CA, that offers rent-controlled and owner-occupied residences to customers with an active income. The firm also constructed the Malibu Point Village, a 28-unit, 2-story condominium project on Malibu Beach.

Prospective customers can search for available residences, learn about new developments and receive maintenance and repair assistance by signing up at the company’s website. Robert Bull had spent the previous years as a private developer, building luxury residences and triplexes with floor plans targeted toward the over-55 market.

But as he began to see the changing housing market, Bob Bull wanted to build single-story apartments for people age 45 and older. He wanted to have that opportunity to create a new segment of the market, Bull said. Since there were no properly planned housing units, there was a dearth of lifestyle-focused senior living for people age 55 to 64 who want to live independently, and the population is aging fast.