Stream Energy is a company that deals with direct-selling of energy in the United States. It is based in Texas and currently one of the corporates in this region that are doing very well. Stream was one of the companies that came out to support the people when Houston was affected by the Hurricane Harvey. There was a plea for the local community to come out and support the victims. Among those who came out were corporates such as Stream Energy. This corporation has been involved in philanthropic initiatives for a long time and the fact that they came out this time is just part of what they have been doing in the past.
Stream Energy has decided to add a division to its organization. They have created Stream Cares, a philanthropic foundation that will help the company to manage its philanthropic operations in a better manner. Many corporations are now turning to charity and philanthropy as a way of branding their business. Stream Energy is now one of the companies that want to be part of the community. They will make sure that the needs of the people are taken care of in the right way, far from the normal business operations. Stream Cares Foundation is an avenue that will allow the company to play a more significant role in community projects.
By launching an independent philanthropy arm, Stream will benefit from working with the community and playing an active role in community initiatives. It will also benefit from branding. The image of the company will improve and even attract loyal customers. Corporate philanthropy is now taking a different dimension and becoming something to bring benefits to the company and not just spending. If you look at the way corporate philanthropy works, it is highly publicized. It is none of the techniques which businesses manage to stay afloat even during times of difficulties, a company that gives back to the community is likely to influence customers’ choices. Stream Energy is expected to leverage the benefits of corporate philanthropy through its newly created foundation. Corporate America is spending billions every year on philanthropic initiatives.